Opinions on corporate and brand identity work.

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New Logo for Institute Designers Ireland by RichardsDee
 

before

after

Noted Jun. 20, 2014 by Armin

Industry / Graphics Industry Tags /

About

(Est. 1972) “The Institute of Designers in Ireland is the professional body representing the interests of Irish designers. Its function is to promote high standards of design, to foster professionalism and to emphasise designers’ responsibility to society, to the client and to each other.”

Design by

RichardsDee (Portobello, Dublin)

Related links

RichardsDee project page

Images (opinion after)
New Logo for Institute Designers Ireland by RichardsDee
Logo detail.
New Logo for Institute Designers Ireland by RichardsDee
Logo extensions.
New Logo for Institute Designers Ireland by RichardsDee
Brochure.
New Logo for Institute Designers Ireland by RichardsDee
Business cards.
New Logo for Institute Designers Ireland by RichardsDee
New Logo for Institute Designers Ireland by RichardsDee
Postcards.
Opinion

The old logo had a bit of cleverness in having an "i" sort of implied in the "D" but otherwise it was just large swoosh. The new logo is much more contemporary with the condensed rounded sans serif and placing it inside a big "D" emphasizes "Design". The colorful geometric shapes that accompany the logo are kind of cool when used more abstractly.

Your opinion…

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