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New Logo for Jazzercise by CBX
 

before

after

Noted Jan. 8, 2015 by Armin

Industry / Lifestyle Tags /

About

(Est. 1984) “Jazzercise is an international dance fitness business hosting 8,300+ franchisees teaching 32,000+ classes per week in 32 countries. With Jazzercise you can burn up to 600 calories in one 60 minute cardio and strength fitness class. The high intensity dance-based fitness program mixes cardio, strength training, kickboxing, power yoga and chart-topping music. While most customers come for the fun, they stay because Jazzercise provides a highly effective total body workout plus a sense of community and personalized support.”

Design by

CBX (New York, NY)

Related links

N/A

Images (opinion after)
New Logo for Jazzercise by CBX
Logo detail.
New Logo for Jazzercise by CBX
Facebook banner.
New Logo for Jazzercise by CBX
New location in Ithaca.
New Logo for Jazzercise by CBX
T-shirt.
Opinion

The best way to describe this change is that the old logo was all jazz and no exercise and the new logo is no jazz and all exercise. Both options are forgettable and generic, but the new one is more so, blending in with every fitness venue/trend/thing ever. My guess is that Jazzercise is trying to align itself more with the Crossfit craze and needing to amp up its hardcore-ness. Execution-wise, I guess the new logo is not terrible. It's properly done and definitely exudes a fitness-y, sport-y attitude.

Thanks to Celine DeMeyer for the tip.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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