New Logo for Jazzercise by CBX

None of that Jazz

New Logo for Jazzercise by CBX



Noted January 8, 201501.08.15 by Armin

filed under Lifestyle and tagged with , ,


(Est. 1984) “Jazzercise is an international dance fitness business hosting 8,300+ franchisees teaching 32,000+ classes per week in 32 countries. With Jazzercise you can burn up to 600 calories in one 60 minute cardio and strength fitness class. The high intensity dance-based fitness program mixes cardio, strength training, kickboxing, power yoga and chart-topping music. While most customers come for the fun, they stay because Jazzercise provides a highly effective total body workout plus a sense of community and personalized support.”

design by

CBX (New York, NY)

related links



The best way to describe this change is that the old logo was all jazz and no exercise and the new logo is no jazz and all exercise. Both options are forgettable and generic, but the new one is more so, blending in with every fitness venue/trend/thing ever. My guess is that Jazzercise is trying to align itself more with the Crossfit craze and needing to amp up its hardcore-ness. Execution-wise, I guess the new logo is not terrible. It's properly done and definitely exudes a fitness-y, sport-y attitude.

New Logo for Jazzercise by CBX
Logo detail.
New Logo for Jazzercise by CBX
Facebook banner.
New Logo for Jazzercise by CBX
New location in Ithaca.
New Logo for Jazzercise by CBX

Thanks to Celine DeMeyer for the tip.


On Monogram


On Wordmark



Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.