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New Logo for LastPass



Noted Feb. 5, 2016 by Armin

Industry / Web Service Tags /


(Est. 2008) “LastPass is the leading password and data management service, providing online users worldwide an easy, fast, and secure way to manage access to their digital life. It’s free to install on all browsers and computers, with a Premium upgrade for mobile access and added features. LastPass Enterprise provides a centralized and cost-effective password management platform for organizations, with the option to add SAML-based single sign-on for federated identity management of cloud applications. LastPass is a Fairfax, VA-based company.”

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Related links

LastPass blog post

Relevant quote
[When] it comes to hiding a typed password at login, the asterisk has long been retired in favor of the ‘dot’. So we took the best of our new design — fresh, bold, simple, colorful, modern, and user-friendly — along with the modern image of logging in, and crafted our new logo and icon.

LastPass blog post

Images (opinion after)
New Logo for LastPass
Logo detail.
New Logo for LastPass
New Logo for LastPass
How the logo and icon play out in different online uses.

I hadn't heard of LastPass before since all my passwords are password123 so I don't need a password manager but it surprised me how many tips we received about it so I'm clearly not in the know when it comes to this market. The old and new logo both work on the same premise of censoring the characters of the word pass**** to convey the shielding a password needs. The asterisk was a decent visual device as we tend to use it to omit some f*ucking letters in writing every now and f*cking then but in actual use, in the year 2016, most password-entering mechanisms use a dot (or bullet) to hide the password so the change makes a lot of sense. The integration between "pass" and the dots is much better now as it reflects what actually happens in a password text field, whereas before the asterisks were in a harsh holding shape. The typographic changes are subtle and make better economy of space, particularly in the "Pa" pair but I still dislike this kind of sans serif too much to enjoy this new version. The three dots and cursor, on their own, make for a great icon for the app and social media.

Thanks to Kevin Leu for the tip.

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