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New Logo for Lipton
 

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Noted Mar. 13, 2014 by Armin

Industry / Consumer products Tags /

About

(Est. 1893) “In 1880, 40-year-old, Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping at low costs to sell his teas directly from the tea garden to the tea pot. In 1893, he established the Thomas J Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New Jersey. Lipton teas were an immediate success in the United States and the United Kingdom. In recognition of his exceptional contribution, Thomas Lipton was knighted by Queen Victoria in 1898, and became Sir Thomas Lipton at the age of forty-eight. Lipton is now the world’s leading tea brand, sold in more than 150 countries.”

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Images (opinion after)
New Logo for Lipton
Muppets promo.
“#BeMoreTea” commercial, first aired during the Superbowl.
Opinion

Not a lot of info on this one and the logo has only been updated on Lipton's Facebook and Twitter accounts plus the awesome Muppets campaign. It's definitely an improvement (assuming the sun and its multiple lens flares had to be kept) with friendlier typography and more subtle shading. The serifs, though, are a little wonky and confusing; some are there, others went on vacation.

Thanks to Fred Hart for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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