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New Logo for MSN
 

before

after

Noted Oct. 8, 2014 by Armin

Industry / Media Tags /

About

(Est. 1995) “MSN (originally The Microsoft Network; stylized as msn) is a collection of Internet websites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system. […] A new site, making use of Microsoft’s modern design language, was launched on September 30, 2014. The new MSN sports a new version of the logo, following a similar style to other Microsoft products including Bing and Microsoft Office. It features 12 sections, consisting of weather, news, sports, money, health & fitness, food & drink, travel, autos, video, entertainment, and lifestyle.” (Source: Wikipedia)

Design by

In-house (best guess)

Related links

New MSN Arrives
Brand New 2009 logo review

Images (opinion after)
New Logo for MSN
Logo detail.
Opinion

I find it perplexing that, reportedly (by MSN), 425 million people still read MSN.com. I never stumble unto it in my internet travels, not even by mistake. And now it seems you have to be logged in to access it at all. The previous logo didn't fare very well five years ago when it was changed — the butterfly was passable but the typography was abysmal. The new logo succeeds by adopting Microsoft's barely-there design aesthetic with a relatively nice rendition of its butterfly in a single color and the default-looking sans serif that ties all Microsoft logos together. (Translation: type works fine but is bland as flour.) Overall, an improvement but that wasn't such a difficult task considering the predecessor.

Thanks to Horizon&Beyond for the tip.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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