New Logo for New England Patriots

Flying Elvis is Free

New Logo for New England Patriots



Noted July 12, 201307.12.13 by Armin

filed under Sports and tagged with ,


(Est. 1959) “The New England Patriots, sometimes called the ‘Pats,’ are a professional football team based in the Greater Boston area, playing their home games in the town of Foxborough, Massachusetts at Gillette Stadium. The team is part of the East Division of the American Football Conference (AFC) in the National Football League (NFL). […] Between 2001-2010, the Patriots set a record for most wins in a decade (121, different from conventionally bounded decades, 2000-2009, 1990-1999, etc.; this record references any ten-year stretch; 2nd is the 1984-1993 San Francisco 49ers, with 120 wins); they broke their own record in 2011 (2002-2011 - 123 wins), and again in 2012 (2003-2012 - 126 wins - nearly 13 regular season wins per season). Between 2001 and 2005, the Patriots became the second team in NFL history (after the Dallas Cowboys) to win three Super Bowls in four years (Super Bowl XXXVI, XXXVIII, and XXXIX), and the eighth (and most recent) to win consecutive Super Bowls.” (Source: Wikipedia)

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If you are surprised about a 3-time Super Bowl-winning team's logo getting just the Noted treatment instead of a full review, well, there is not much of a story here. It's a big change, indeed, but to nothing we haven't seen before and unsupported by any additional insight or images. The new type is more NFL and less MLB, but it's still kind of nasty. And the "Flying Elvis" character has been freed from the wordmark, so there is that.

New Logo for New England Patriots
Logo detail.

Thanks to Brendan Frimaldi for the tip.


On Execution



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