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New Logo for Northern Trust by VSA Partners

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New Logo for Northern Trust by VSA Partners
 

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Noted March 8, 201603.08.16 by Armin

filed under Finance and tagged with , ,

about

“(Est. 1889) “Northern Trust Corporation is a leading provider of wealth management, asset servicing, asset management and banking to corporations, institutions, affluent families and individuals. Founded in Chicago in 1889, Northern Trust has offices in the United States in 19 states and Washington, D.C., and 20 international locations in Canada, Europe, the Middle East and the Asia-Pacific region. As of December 31, 2015, Northern Trust had assets under custody of US$6.1 trillion, and assets under management of US$875 billion. For more than 125 years, Northern Trust has earned distinction as an industry leader for exceptional service, financial expertise, integrity and innovation.”

design by

VSA Partners (Chicago, IL)

related links

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opinion/notes

No information on this one but it doesn't take a forensic team to figure it out: Old, elaborate anchor drawing turns into simplified anchor with an "NT" monogram intertwined. It's crisp and looks great. I kind of wish there was something loopy in the new logo to keep the rope from the old anchor but, still, I much prefer this contemporary interpretation. The wordmark has also gotten a sharp update with a very nice sans serif with quirky "R"s. There is a slight chance the logo might lack the seriousness the old logo had and the implied stability it represented with the bookish serif and old-timey anchor but, overall, a solid corporate logo redesign.

New Logo for Northern Trust by VSA Partners
Logo detail.
TV commercial. Logo animation at the end.

Thanks to David Pfeffer for the tip.

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