Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Octagon by Futurebrand



Noted Sep. 30, 2016 by Armin

Industry / Corporate Tags /


(Est. 1983) “Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete and personality representation and management. With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation. We work with hundreds of blue-chip corporate clients, more than 800 Athletes & Personalities clients, and manage more than 13,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans’ passions and how these insights can build more effective, efficient and measurable marketing programs.”

Design by


Related links


Images (opinion after)
New Logo for Octagon by Futurebrand
New Logo for Octagon by Futurebrand
Logo color variations.
Logo animation.
New Logo for Octagon by Futurebrand
Custom typeface.
New Logo for Octagon by Futurebrand
Graphic elements.
New Logo for Octagon by Futurebrand
Business cards.
New Logo for Octagon by Futurebrand

The old logo was pretty good; nicely typeset in an elegant serif and an "8" standing in for the "g", doubling down on the "octa" name. If there was any problem with it was perhaps that it didn't scream "SPORTS!", which the new one does in a more testosterone-esque way but without going overboard. The custom wordmark has some lovely details, like "t", "a", and, of course, the "go" ligature. I'm not completely convinced by the lower-right angle of the "o" but it's a minor complaint in an otherwise distinct and unique logo that hints at the core interest of the company but without it feeling like an ESPN sports segment.

Thanks to Tyler Hughes for the tip.

Your opinion…

On Logo



Share ›

Spotted Around the web

New Logo for Saga Holidays

New Logo for Saga Holidays
Spotted Jul. 26, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List