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New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
 

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Noted Jun. 11, 2015 by Armin

Industry / Technology Tags /

About

Oculus VR is an American virtual reality technology company founded by Palmer Luckey and Brendan Iribe. Their first product, still in development, is the Oculus Rift, a head-mounted display for immersive virtual reality (VR). In March 2014, Facebook agreed to acquire Oculus VR for US$2 billion in cash and Facebook stock.

PS. There is a special live streaming event today at 1:00 pm Eastern time where something will happen.

Design by

Cory Schmitz
Mackey Saturday
Nicolaus Taylor

Related links

Cory Schmitz project page
Mackey Saturday Dribbble shot

Relevant quote
Simplicity was key. This mark must integrate into formats and technologies that have yet to be invented, yet it still needed to be appropriate to the current oculus brand and memorable. There's a lot more to the choices made, and the possible implications of the symbol, but I'll let Oculus reveal those themselves in their upcoming event and through the stories they tell.

Mackey Saturday Dribbble shot

Images (opinion after)
New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
The inside of the Oculus Rift.
New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
Logo detail with name.
New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
Icon detail and construction.
Opinion

The previous logo was already pretty good. Not utterly imaginative with a rendering of an eye but it was well done and the type was nice too. The new logo is quite good. It's very good. It reads as both an "O" and as the viewfinder (that they probably don't even call it that) of the Oculus. It's as simple as it gets and it's still highly distinctive. It's extremely elegant but also very bold: it's like snowboarding in a tuxedo. The wordmark, which looks like a customized version, of every sans serif of the past 5 years is quite well done too with perfect spacing and kerning. Overall, super slick for a product that is meant to take us into the future.

Thanks to Brent Couchman for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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