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New Logo for Oslo 2022 Applicant City by Snøhetta


Noted Feb. 13, 2014 by Armin

Industry / Sports Tags /


Oslo2022 is a temporary agency with responsibility for preparing Oslo’s application for the Winter Olympics and Paralympics in 2022.”

Design by

Snøhetta (Oslo, Norway)

Related links

Oslo 2022 dedicated site
City of Oslo press release
Oslo 2022 information PDF

Relevant quote
Visually, the basis of words and letter composition Oslo2022 and design contains only character elements put together as a kit. The logo is also based on a Nordic design expression - Nordic Simplicity.

We have been concerned that the logo should take up in its core values ??as urban and natural close, playful, responsible, ambitious and generous. I think we have got. This is an idiom with a twinkle in his eye, that we now take with us into our communications both nationally and internationally, says OL Director Eli Grimsby in Oslo2022.

City of Oslo press release

Images (opinion after)
New Logo for Oslo 2022 Applicant City by Snøhetta
Oslo 2022 information brochure cover.

This is one of the better applicant city logos in a while. It's playful and cheerful. Sacrifices some readability, but it's not the end of the world.

Thanks to The Branding Source for the tip.

Your opinion…

On Execution



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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