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New Logo for Oxford Dictionaries
 

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after

Noted Jan. 28, 2014 by Armin

Industry / Publishing Tags /

About

(Est. 1478) “Oxford Dictionaries are trusted around the globe as the definitive source on language and the first point of reference. This authority is based on meticulous research into the living language and draws on the largest language research programme in the world. Oxford University Press is proud to publish the definitive record of the English language, the Oxford English Dictionary (OED).”

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Images (opinion after)
New Logo for Oxford Dictionaries
Facebook cover image.
Opinion

The old logo was mostly a non-logo, just a typesetting seemingly carried out from the cover of the dictionary product. The new logo, while bright and colorful, is fairly dull. Well done, but dull. I do appreciate that it's an "O D" monogram. Comparisons to Beats by Dre in 3, 2, 1…

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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