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New Logo for Panic
 

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Noted Jul. 15, 2013 by Armin

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About

(Est. 1998) “Panic is an Oregon-based American software company that specializes in shareware applications for Mac OS X. It was founded by Steven Frank and Cabel Sasser. Their flagship program is Transmit, an FTP client, first released in 1998.” (Source: Wikipedia)

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PS: This refreshed Panic logo is one of many new ideas we've been testing lately. Logo redesigns are hard.

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Too pretty? Too symmetric? I do like how the period nestles into the holding shape and the bigness of the "P" but, still, there is a bit of a disconnect between the name and the logo. Not that the old logo solved that any better, but it seemed more energetic.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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