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New Logo for Paris 2024 Candidate City by Dragon Rouge


Noted Feb. 10, 2016 by Armin

Industry / Sports Tags /


Bidding for the 2024 Summer Olympics, started in 2015, and the host of the Summer Olympic Games will be announced at the 130th International Olympic Committee IOC Session in Lima, Peru on 13 September 2017. On 23 June 2015, on the occasion of Olympic Day, Paris officially declared its bid for the Olympic and Paralympic Games in 2024, behind the entire French sporting movement.

Design by

Dragon Rouge (Paris, France)

Related links

Paris press release
Dragon Rouge news page

Relevant quote
The logo, elected by the bid committee, recalls the silhouette of the Eiffel Tower and also suggests a number, 24, to Paris in 2024, but also refers to the centenary of the last Olympics held in Paris in 1924.

Dragon Rouge news page

Images (opinion after)
New Logo for Paris 2024 Candidate City by Dragon Rouge
Logo detail. Sorry for the small size. No bigger/better image available.
New Logo for Paris 2024 Candidate City by Dragon Rouge
The Paris 2014 athlete committee. Included here to show the 1-color logo version.
New Logo for Paris 2024 Candidate City by Dragon Rouge
The logo was unveiled on the Arc de Triomphe at 20:24 hours.
Video of the projection mapping.
Paris Mayor, Anne Hidalgo, draws the logo. Nicely done Madame Mayor!

Eiffel Tower + 24 = Voilà. A simple idea not easily doable but carried out as best as possible. The icon reads very well as both meanings and it's fun to let your brain switch between seeing the 24 and the Eiffel Tower. My only complaint would be that the overuse of gradients and colors of the rainbow make it feel like a TV channel or a 24-hour news program but the brief glimpse of the 1-color version in the images below shows that it's a strong logo when you strip away the decoration. The type is decent and serves simply as a foundation that does not distract from the icon.

Your opinion…

On Logo



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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