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New Logo for Paris Region


Noted Dec. 5, 2013 by Armin

Industry / Destinations Tags /


Île-de-France (literally “Island of France”) is the wealthiest and most populated of the twenty-seven administrative regions of France. Created as the “District of the Paris Region” in 1961, it was renamed after the historic province of Île-de-France in 1976 when its administrative status was aligned with the other French administrative regions created in 1972. Despite the name change, Île-de-France is still popularly referred to by French people as the Région Parisienne (“Paris Region”) or RP. It is almost completely covered by the Paris metropolitan area.” (Source: Wikipedia).

The Paris Region is promoted by the Paris Region Economic Development Agency.

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Related links

Île-de-France story
Île-de-France press dossier (PDF in French)

Relevant quote
To symbolize "the capital radiation", eight colored sticks, representing the eight departements converge to suggest, in reserve, the shape of the Eiffel Tower. It becomes a beacon in the heart of a bouquet of colors which highlights the variety diversity, contrast and richness of the Île-de-France. The whole is accompanied by a simple typography with a strong and structured design.

Île-de-France story

Images (opinion after)
New Logo for Paris Region
Logo detail.
New Logo for Paris Region
The elements of the logo.
New Logo for Paris Region
Logo extensions.
New Logo for Paris Region
Some kind of acrylic application.

The icon is somewhat interesting. I don't know if I would read it as having the Eiffel Tower in it without it saying Paris on the side, but I guess that's why God invented logo lock-ups on the 22nd day after three weeks of more important work. The typography, though, is kind of terrible in many ways, from the choice itself to the customized "R"s.

Thanks to Paul Vickers for the tip.

Your opinion…

On Execution



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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