Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

New Logo for Qatar Museums by Wolff Olins



Noted Jun. 27, 2014 by Armin

Industry / Culture Tags /


(Est. 2005) “Qatar Museums connects the museums, cultural institutions and heritage sites in Qatar and creates the conditions for them to thrive and flourish. It centralizes resources and provides a comprehensive organization for the development of museums and cultural projects, with a long term ambition of creating a strong and sustainable cultural infrastructure for Qatar. […] Since its foundation in 2005, QM has overseen the development of the Museum of Islamic Art (MIA) and Mathaf: Arab Museum of Modern Art, and the Al Zubarah World Heritage Site Visitor Centre. Future projects include the opening of the Fire Station: Artists in Residence in 2014 and the launch of the highly anticipated National Museum of Qatar and the 3-2-1 Qatar Olympic and Sports Museum.”

Design by

Wolff Olins

Related links

Design Week story
Marhaba news story

Relevant quote
The new public name, Qatar Museums, accompanied by the descriptor Art, Heritage, Creativity captures the spirit and purpose of the organisation, committed to helping the next generation of cultural professionals thrive and flourish and to generating a national spirit of participation.

Marhaba news story

Images (opinion after)
New Logo for Qatar Museums by Wolff Olins
Logo detail and color variations.
New Logo for Qatar Museums by Wolff Olins
New Logo for Qatar Museums by Wolff Olins
Some kind of something with a little bit of everything.

I kind of hate this. I also kind of love it. It seems appropriate but also very inappropriate. It looks terrible but it looks very cool too. So, yeah, I'm as confused as the logo aims to be. It's everything and it's nothing. And, this, folks, is why I get paid the big bucks as a logo critic.

Thanks to Marc Nijborg for the tip.

Your opinion…

On Execution



Share ›

Spotted Around the web

New Logo for Saga Holidays

New Logo for Saga Holidays
Spotted Jul. 26, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good-looking Summer Destinations

Peru’s New Brand

Peru's New Brand
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List