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New Logo for RealD
 

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Noted Apr. 15, 2015 by Armin

Industry / Corporate Tags /

About

(Est. 2003) “RealD is a leading global licensor of 3D and other visual technologies. RealD’s extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.”

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New Logo for RealD
Logo detail.
New Logo for RealD
Twitter header image.
Opinion

No fanfare or information on this one but given that every other movie is out in 3D now and RealD seems to be the most recognizable player in this cash-generating trend, the logo on its own makes for a good topic. When I got the tip and went to the RealD website I had no idea who they were or what they did but when I Googled their logo and saw the old one I instantly recognized it. That doesn't mean it's the best logo — far from it! — but it's kind of ubiquitous in the movie-going experience nowadays. The unicase approach was as bad as it gets with the "L" oddly uppercased. Swooshes have never pleased anyone here either. The new logo is future-y but not too overwrought. It's well considered and consistent in using the notch across all letters (save for the "L"). The "A" is perhaps too Adobe-like but since it's not the main focus I wouldn't make too much of a big deal about it. Overall, decent enough.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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