(Est. 2008) “Ticketfly, a subsidiary of Pandora, is a technology company reimagining live events for everyone. Its powerful ticketing, digital marketing, and analytics software helps promoters sell more tickets, streamline operations, and increase revenue, while its consumer tools make it easy for fans to find and purchase tickets to great events across North America. Since 2008, more than 1,200 leading venues and promoters have partnered with Ticketfly, including Merriweather Post Pavilion, the Brooklyn Bowl, Central Park SummerStage, Pitchfork Music Festival, and Burning Man. Ticketfly is led by Andrew Dreskin, co-founder of TicketWeb, the first company to ever sell tickets online. In 2014, Ticketfly crossed the $1B mark in transaction volume and in 2015 it was named one of Fast Company’s “Most Innovative Companies in Music.”
Our new identity represents our passion to preserve that magic, and our aim to give you access to it as quickly and easily as possible. We embodied all of this in our new logo — we call it Flying T. It’s a portal offering a glimpse into another world. A keyhole waiting to be unlocked. And on the other side, the possibilities are limitless.
Images (opinion after)
The previous logo started okay, with decent "ticket" typography — the height of the "t"s, though, is highly questionable — but then they tacked on a heavy italic "fly" that made for a poor combination. Shortened to a "tf" monogram, the old logo accentuated the awkward pairing. The new wordmark stops dividing the company's name in two parts and goes for an all uppercase — UPPERCASE, yeah! — approach typeset in something akin to Futura Condensed Black but it's not quite that. The look is somewhat old-school, with a 1970s vibe to it. The great detail that turns this from run-of-the-mill to something more unique is the "Y" that smartly plugs into the vast white space left by the "L" and makes it look custom and well thought out. The TF or "Flying T" monogram/icon is intriguing. I like it and it makes for a catchy icon but it feels like the icon and wordmark, although similar in style, are completely different things. It's almost like the wordmark is for one company and the icon for another. On their own, both are great but, as a tag team, something's off. Finally, the icon with patterns inside it… yeah, we get it, and then what? As identity designers we all need to figure out what's the next step in either concept or execution of putting stuff inside logos — this is not cutting it anymore.
Thanks to Adarsh Sosale for the tip.