New Logo for Udacity by Focus Lab

Who Da City?! U Da City!

New Logo for Udacity by Focus Lab



Noted March 2, 201603.02.16 by Armin

filed under Education and tagged with , , ,


(Est. 2011) “Udacity, a pioneer in online education, is building “University by Silicon Valley”, a new type of online university that teaches the actual programming skills that industry employers need today, delivers credentials endorsed by employers, because they built them, and provides education at a fraction of the cost and time of traditional schools. With industry giants - Google, AT&T, Facebook, Salesforce, Cloudera, etc. - we offer Nanodegree credentials, designed so professionals can become Web Developers, Data Analysts, or Mobile Developers. Supported by our communities of coaches and students, our students learn programming and data science through a series of online courses and hand-on projects that help them practice and build a convincing portfolio.”

design by

Focus Lab (Savannah, GA)

related links

Udacity blog post

The concept came from Udacity's ethos of looking at education from a new perspective. This translated into creating a mark that lives in two optical perspectives.

Sam Stratton (former Focus Lab designer who worked on the project) dribbble page


I wasn't familiar with Udacity before writing this post and I'm very glad that was the case because I would have hated for that old logo to be stored in the file system in my head. That "U" is terrible as in go-back-to-an-actual-university-and-learn-how-to-logo-first terrible. To boot they had a cringe-worthy "TY" in the name. Definitely a good idea to evolve from it. The new "U" is quite nice and simple; a better result of the same approach that Medium attempted. I also buy the rationalization and it does come across as a different kind and more transparent form of alternative education. The wordmark is also pretty decent, generously spaced to avoid another "TY" disaster, and with a slight tilt in the crossbar of the "A" for a dash of uniqueness. Maybe the angle could have matched with that of the "U"? Overall, major improvement, that goes away from the Loch Ness m-U-nster logo.

New Logo for Udacity by Focus Lab
Logo detail.
New Logo for Udacity by Focus Lab
Logo animation.

Thanks to Ryan Lee for the tip.


On Monogram


On Wordmark



Upcoming BNConfs

Chicago 2017
Pre-sale tickets are now available for the 2017 Brand New Conference in Chicago on September 14 – 15.

Europe 2018
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.