(Est. 1901) “USG Corporation is a manufacturer and distributor of innovative, high-performance building systems through its United States Gypsum Company, USG Interiors, LLC, L&W Supply Corporation and other subsidiaries. Headquartered in Chicago, USG Worldwide operations serve the commercial, residential, and repair and remodel construction markets, enabling our customers to build the outstanding spaces where people live, work and play. USG wall, ceiling, exterior sheathing, flooring underlayment and roofing systems provide leading-edge building solutions, while L&W Supply branch locations efficiently stock and deliver building materials throughout the United States. USG and its subsidiaries are proud sponsors of the U.S Olympic and Paralympic teams and the Canadian Olympic team.”
USG […] announced its new brand identity and tagline, "It's Your World. Build It.," which exemplifies the organization's unwavering commitment to customers and its strategy for continued growth.
Images (opinion after)
The old logo was so old-school you would have to use a rotary phone to call it. The new logo is not terrible but certainly not anything admirable. The lobby rendering hints that the icon could be two pieces of sheetrock. Or something.
Thanks to Scott Lerman for the tip.