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New Logo for USG
 

before

after

Noted Oct. 9, 2013 by Armin

Industry / Corporate Tags /

About

(Est. 1901) “USG Corporation is a manufacturer and distributor of innovative, high-performance building systems through its United States Gypsum Company, USG Interiors, LLC, L&W Supply Corporation and other subsidiaries. Headquartered in Chicago, USG Worldwide operations serve the commercial, residential, and repair and remodel construction markets, enabling our customers to build the outstanding spaces where people live, work and play. USG wall, ceiling, exterior sheathing, flooring underlayment and roofing systems provide leading-edge building solutions, while L&W Supply branch locations efficiently stock and deliver building materials throughout the United States. USG and its subsidiaries are proud sponsors of the U.S Olympic and Paralympic teams and the Canadian Olympic team.”

Design by

N/A

Related links

USG press release
Identity presentation

Relevant quote
USG […] announced its new brand identity and tagline, "It's Your World. Build It.," which exemplifies the organization's unwavering commitment to customers and its strategy for continued growth.

Identity presentation

Images (opinion after)
New Logo for USG
Logo detail.
New Logo for USG
Very poor rendering but, hey, at least it’s an idea.
New Logo for USG
Some of the Olympic and Paralympic athletes USG will be sponsoring.
New Logo for USG
T-shirt detail.
Opinion

The old logo was so old-school you would have to use a rotary phone to call it. The new logo is not terrible but certainly not anything admirable. The lobby rendering hints that the icon could be two pieces of sheetrock. Or something.

Thanks to Scott Lerman for the tip.

Your opinion…

On Execution


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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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