Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo for Vertex by Garfield Group
 

before

after

Noted Aug. 13, 2013 by Armin

Industry / Software Tags /

About

(Est. 1978) “Vertex Inc. is the leading provider of corporate enterprise tax software and services worldwide. Vertex helps companies realize the full financial and strategic potential of corporate tax, offering a variety of solutions that streamline, integrate and automate direct and indirect tax processes. Vertex solutions serve multinational corporations in every major line of business tax including; income, sales, consumer use, value added, communications and payroll. […] Vertex is a privately held company that employs over 750 professionals across the globe, at its headquarters in the U.S. (Berwyn, Pa.) and offices in Europe (London), Brazil (S�o Paulo), Dallas, Fort Collins, Naperville, Phoenix and Sarasota.”

Design by

Garfield Group (Newtown, PA)

Related links

Vertex press release (PDF)

Relevant quote
The new logo retains the heritage of Vertex yet suggests something new, exciting and different, and stands out from other marks being used in the industry. The logo is designed to deliver a bolder, more refined image of Vertex that preserves the company�s core attributes of quality, innovation, dependability and trust.

Vertex press release (PDF)

Images (opinion after)
New Logo for Vertex by Garfield Group
Logo detail.
Opinion

The old logo was so bad it was almost like a parody of a logo. The new one is quite competent and while the icon is rather ambiguous it doesn't feel out of place.

As a side note: Vertex is a terrible name, there are hundreds of companies with that name; just check this Google Image search result.

Your opinion…

On Execution


Total

Comments


Share ›

Spotted Around the web

New Logo for Azimo

New Logo for Azimo
 
Spotted Sep. 18, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017