Noted

New Logo for Washington Wizards

The Magic's Gone

New Logo for Washington Wizards
 

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Noted April 17, 201504.17.15 by Armin

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about

(Est. 1961) “The Washington Wizards are an American professional basketball team based in Washington, D.C.. They are part of the Southeast Division of the Eastern Conference in the National Basketball Association (NBA). The team plays their home games at the Verizon Center.” They just finished the season 46-36, the most wins for the franchise since the 1978-79 season.

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related links

Washington Wizards press release
2011 Brand New review of their last change

The new primary logo incorporates the "monument ball" design that has been in place since 2011 in combination with the iconic striping from the team's uniforms, the three stars that represent D.C., Maryland and Virginia (which are also featured on the apron of center court at Verizon Center) and the team's wordmarks.

The Wizards will continue to prominently use both the monument ball and "DC hands" logos in all collateral materials and will discontinue the use of the "wizard/partial moon" logo that was introduced in 1997 and revamped in 2011.

Washington Wizards press release

opinion/notes

I am probably one of the few that appreciated — "liked" isn't the right word — the old wizard in the Wizards logo. It wasn't perfect but it was different. The new logo upgrades the secondary logo introduced in 2011 to primary status. As a secondary logo I hand't paid too much close to attention but now that it's front and center… the curves and angles on that ball are clumsy and not fully resolved. The new typography around it is a bolder, narrower, de-italicized version of the previous logo and it looks absolutely terrible. The way it's typeset on a circle is as amateur as it gets with some cringe-inducing kerning issues and no tracking to speak of. That "G" alone brings down the whole logo. The vintage-looking stripes that come from the current uniforms are okay. So there is that.

New Logo for Washington Wizards
Logo detail.

Thanks to James Formica for the tip.

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