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New Logo for Weather Underground
 

before

after

Noted Apr. 17, 2014 by Armin

Industry / Media Tags /

About

“Founded in 1995 as the first online weather service, Weather Underground supplies weather data solutions to the many of the leading media companies and millions of users across the globe through their mobile apps and website wunderground.com. With over 34,000 personal weather stations worldwide, Weather Underground is able to provide meaningful and reliable weather data to people in real-time. Weather Underground is part of The Weather Company and is based in San Francisco, California.”

Design by

N/A

Related links

Weather Underground press release
Weather Underground redesign page
Animation of weather-y stuff and logo animation at the end (not embeddable)

Relevant quote
We've merged the past, present, and future by creating a fresh look that scales across today's devices, adapts to tomorrow's technology, and maintains our classic rainbow spectrum. The raindrop's relationship to the U represents a rain gauge, a subtle nod to both our passion for data collection, and our incredible PWS community.

Weather Underground redesign page

Images (opinion after)
New Logo for Weather Underground
Logo detail.
New Logo for Weather Underground
Logo animation I cobbled together from the changing logo they had on their website for 15 days leading up to the change.
New Logo for Weather Underground
Logo structure.
New Logo for Weather Underground
About their font selection: “We’ve updated our type to a more legible typeface. By selecting a typeface with more character variation, words become easier to discern, which means you get your data even faster.”

About their color palette: “Not only does it better convey information consistently across our products, but it also works better for the color blind.”
Opinion

I had never heard of Weather Underground before but, given the number of tips received, I am assuming it's somewhat popular. The old logo was hilarious. Like ROFL-hilarious. Love it. The new logo is trying too hard. The ligature between the two letters just doesn't work and the dimension is all warped. The raindrop is kind of odd — a single raindrop for an organization devoted to tracking, like, dumploads of raindrops seems limiting. Also, they've added gradients everywhere so why stop with the raindrop? The typography is weird as well, very strange "N"s and "R"s. I mean, it's an improvement from the previous but that doesn't make this necessarily good.

Thanks to Christopher J. Griego for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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