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New Logo for Wood Group
 

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Noted Feb. 5, 2014 by Armin

Industry / Corporate Tags /

About

(Est. 1982) “A leading international energy services company, Wood Group comprises three businesses—Wood Group Engineering, Wood Group PSN and Wood Group GTS. Powered by the passion and expertise of our people, we provide a range of engineering, production support, maintenance management and industrial gas turbine overhaul & repair services to the oil & gas and power generation industries worldwide. Our services are all-encompassing, supporting the full lifecycle of oil & gas and power generation facilities.”

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Relevant quote
Wood Group has launched a new brand identity — a common logo that will be used across the whole business and promote a more joined-up cohesive organisation to customers. Wood Group's new brand will unify the business and demonstrate that our Core Values define the company.

Wood Group YouTube video

Images (opinion after)
New Logo for Wood Group
Logo detail.
New Logo for Wood Group
Old and new versions of the different businesses.
Very long (but somewhat entertaining) explanation about the logo by Wood Group’s CEO.
Opinion

The logo is fine. Far from original or innovative but it does its job. The CEO's rationalization is out of control though, it almost feels like a parody.

Thanks to Mark Shields for the tip.

Your opinion…

On Execution


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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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