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New Logo for World TB Day by Siegel+Gale

New

Noted Mar. 24, 2014 by Armin

Industry / Health Tags /

About

World TB Day on March 24th, commemorates the date in 1882 when Dr. Robert Koch announced his discovery of Mycobacterium tuberculosis, the bacillus that causes tuberculosis (TB). World TB Day provides the opportunity to raise awareness about TB-related problems and solutions and to support worldwide TB-control efforts. While great strides have been made to control and cure TB, people still get sick and die from this disease, also in our country. Much more needs to be done to eliminate this disease.”

Design by

Siegel+Gale

Related links

Siegel+Gale press release

Relevant quote
The "B" featured in the logo also represents the number "3" — reflecting the organisation's ambition to reach the three million TB sufferers in need of care. It also signifies World TB Day's three-step plan to "Find, Treat and Cure TB."

Siegel+Gale press release

Images (opinion after)
New Logo for World TB Day by Siegel+Gale
Logo detail.
New Logo for World TB Day by Siegel+Gale
Call to action.
New Logo for World TB Day by Siegel+Gale
Cup and mug prototypes. (I wish the prototypes were a little more ambitious in design and scope).
New Logo for World TB Day by Siegel+Gale
T-shirt. Ditto.
Opinion

It took me a couple of minutes to figure out that the "B" doubles as a "3". I was just seeing "TB" in scrawly lettering. So it has an interesting meaning but there is something a little unfinished about it, which might just be the lack of interesting applications. What I appreciate the most is the summarizing of the problem, "Reach the 3 Million", it establishes a goal and a context for the problem.

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