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New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
 

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Noted Jan. 15, 2016 by Armin

Industry / Consumer products Tags /

About

BoomCloud 360 is pioneering the new standard in global entertainment listening. Powered by celebrated academic and industry innovators, BoomCloud 360 creates transformational sound on all headphones, profoundly changing the way consumers experience games, movies, music and streaming across any device.” Its first product, the BoomStick, that literally adds BOOM to your existing headphones debuted this week at CES and has gotten great reviews.

Design by

MiresBall (San Diego, CA)

Related links

MiresBall project pages

Relevant quote
With a product roadmap based on a proprietary audio algorithm, the BoomCloud360 identity had to suggest the science behind the company’s mission to make better sound available to everyone, while at the same time capturing the visceral quality of a better sonic experience. The result was a perfect expression of the brand’s Sound Unbound tagline.

MiresBall project pages

Images (opinion after)
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Logo detail.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Concept behind logo.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Alignment details. Bonus clap for NOT being an empty grid but simply showing some nice alignment attention to detail.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Pattern.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Business cards.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
Letterhead.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
BoomStick packaging.
New Logo, Identity, and Packaging for BoomCloud 360 by MiresBall
BoomStick effect.
Opinion

The old logo gets an A for effort in coming up with a wordmark that aligns at key points and has a mirrored start and end but that's as much praise as it gets from me. The new logo is very jarring with today's logo standards: it's very asymmetric — and not just asymmetric but asymmetric in perspective — the icon is huge in relation to the wordmark, and it's, well, loud. But that's what makes it appropriate for the company and product. It definitely feels like a music-related logo. The colorful concentric pattern is quite joyful and works great to liven up the applications, particularly the packaging that looks like it's about to burst. Overall, it ain't no Bose logo or product but that may just be the point.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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