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New Name and Logo for GV done In-house
 

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Noted Dec. 9, 2015 by Armin

Industry / Corporate Tags /

About

(Est. 2009, previously Google Ventures) “GV provides venture capital funding to bold new companies. In the fields of life science, healthcare, artificial intelligence, robotics, transportation, cyber security and agriculture. GV’s companies aim to improve lives and change industries. GV’s team of world-class engineers, designers, physicians, scientists, marketers, and investors work together to provide these startups exceptional support on the road to success. Founded in 2009, GV has $2.4 billion under management. Among its 300 investments are Uber, Nest, Slack, Foundation Medicine, Flatiron Health, and One Medical Group. GV is headquartered in Mountain View, California, with offices in San Francisco, Boston, New York, and London.”

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Images (opinion after)
New Name and Logo for GV done In-house
Logo detail.
New Name and Logo for GV done In-house
Logo in ASCII form.
Google Ventures 2015 year in review video, with the new look.
Opinion

The old logo was fine, abiding by Google's identity standards previous to the redesign but now all those dozens of Google-related logos are getting minimalist facelifts to match the aesthetics of the new Google and Alphabet logos. The new "GV" — are people really going to call it this? I bet it will be the full Google Ventures forever and ever — is a perfect example of the new direction Google is headed. It's simple, minimal, and with a touch of "This is how we roll". The GV monogram takes the "G" from the Google logo, adds some thickness to it and then slashes it with the invisible half of the "V", going all Gestalt on your brain. It's pretty nice and the slash becomes a hip graphic device on their site and future applications.

Thanks to Mitch for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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