Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Name and Logo for North Carolina FC
 

before

after

Noted Dec. 16, 2016 by Armin

Industry / Sports Tags /

About

(Est. 2006) “North Carolina Football Club (NCFC, formerly the Carolina RailHawks) are an American professional soccer team based in Cary, North Carolina. Founded in 2006, the team plays in the North American Soccer League (NASL). NCFC plays their home games at WakeMed Soccer Park, where they have played since 2007.”

Design by

N/A

Related links

North Carolina FC press release
North Carolina FC "About our Brand"

Relevant quote
The white five-point star sits at the peak of NCFC’s crest and is a stark symbol of the star on the North Carolina state flag. The star embodies North Carolina as a whole and represents the state’s admission as the 12th US state. Each point comes together to form a united team and club.

The lower right point of the NCFC star, in the shape of the geographical Triangle area, stands alone to place emphasis on the club’s location. The Triangle is the well-known central region of North Carolina anchored by the cities of Raleigh, Durham and Chapel Hill…

North Carolina FC "About our Brand" page (it has more detail)

Images (opinion after)
New Name and Logo for North Carolina FC
Logo.
New Name and Logo for North Carolina FC
Jersey. Do not adjust your TV set, the jersey is that dark.
New Name and Logo for North Carolina FC
Call to action. (Included to show custom font.)
New logo and tagline introduction in the style of This Is a Generic Brand Video.
New Name and Logo for North Carolina FC
Apparel.
New Name and Logo for North Carolina FC
Background pattern with owner and other people in front of it.
Opinion

The old logo was a literal visualization of the old name: a hawk over a train rail with a soccer ball. It was angry, pointy, and multi-stroked, so it was perfectly suited. The new name and logo — with ambitions to make it into the MLS as an expansion team in the next season or two — are clearly designed to set up the team to match the gravitas of joining the major leagues. It's not a perfect logo but it definitely succeeds, especially if you compare it against other NASL teams, standing out for its simplicity. There is A LOT of rationalization behind every element, perhaps too much, but even if it makes you eye-roll a little bit, it all makes sense. The star makes for a strong core element and is nicely integrated into the shield — I also like how the angle of the star drives some of the applications by establishing a strong diagonal that can have contrasting colors and images. The typography is almost okay… when it spells "NORTH CAROLINA" it works fine but other words and sentences look wonky. The super extra dark uniform is baffling; at first I thought it was a teaser image for a full reveal later on but, nope, it's as dark as Voldemort. The "New State of Soccer" tagline is super pretentious and it would be nice if they took it down a notch… after all, it's still a minor league soccer team… in Cary, North Carolina. (No offense to Carynians.)

Thanks to Kevin Parker for the tip.

Your opinion…

On Logo


Total

On Custom Font


Total

Comments


Share ›

Spotted Around the web

New Logo for Acea

New Logo for Acea
 
Spotted Apr. 17, 2017

New Logo for Cinex

New Logo for Cinex
 
Spotted Apr. 17, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Best Posts with Script Logos

Brandiose is Grandiose

Brandiose is Grandiose
 
Posted Feb. 9, 2012

Little Chef, Big Dreams

Little Chef, Big Dreams
 
Posted May. 19, 2011
 
 

About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.

Typography

Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List