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New Name and Logo for The Tonight Show by Pentagram



Noted Jan. 6, 2014 by Armin

Industry / Entertainment Tags /


The Tonight Show is an American late-night talk show that has aired on NBC since 1954. Currently recorded in Los Angeles, it is the longest currently running, regularly scheduled entertainment program in the United States and the third-longest-running show on NBC after Meet the Press and Today. […] On April 3, 2013, NBC announced Jimmy Fallon would become the new host of The Tonight Show. The Tonight Show Starring Jimmy Fallon will premiere February 17, 2014, midway through the 2014 Winter Olympics, and will relocate the show to New York for the first time since 1972.” (Source: Wikipedia)

Design by

Pentagram (Partner: Emily Oberman, New York, NY)

Related links

Deadline story with press release about the host change
Pentagram tweet

Images (opinion after)
New Name and Logo for The Tonight Show by Pentagram
Logo detail.
New Name and Logo for The Tonight Show by Pentagram
Flat version.
First promo for the show.

I included both the old Tonight Show and Late Night logos since this new logo sort of replaces both and so that the Jimmy Fallon-ness of his old logo can be used for context. The new logo is fine, nothing too exciting or too boring. I like how the "O"s align in a diagonal. I wonder if the moon will get tiring after a while. It's also hard to beat the stepped approach of the Late Night logo (also designed by Oberman).

Update: A moonless version has been provided, which can be used as an alternate logo.

Thanks to Don L. Day for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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