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New Name, Logo, and Identity for DeBroc Business School by Koto

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Reviewed Jul. 15, 2015 by Armin

Industry / Education Tags /

Launched this year, De Broc is the new business school at The University of Law — a private university in the UK, established in 1962 — and offers bachelors degrees in Business Management, Business & Marketing, and Business & Finance that take three years to complete. Given that it’s a new program, not much more information is available. The school’s new name, identity, and online presence have been created by London-based Koto (also launched this year).

New Name, Logo, and Identity for DeBroc Business School by Koto
On the new school name.
The resulting identity was born from the knowledge that direction is required for success in life, therefore our logo uses an inherent feeling of movement and connection — a lasting impact that reflects the experience had by the students.

Koto project page

New Name, Logo, and Identity for DeBroc Business School by Koto
Logo detail.
New Name, Logo, and Identity for DeBroc Business School by Koto
Circle version.
New Name, Logo, and Identity for DeBroc Business School by Koto
New Name, Logo, and Identity for DeBroc Business School by Koto
Grid and lock-up.

Starting with a nice name — it sounds important and meaningful, like a rich man’s DeVry — the monogram looks like it could be a combination of a “D” and “B” (or is simply just a “B” with a few lines in it for fun) and feels like a wax seal a Master of Coin would put on a bank statement to certify it. It’s simple and straightforward and although it may not be the most creative monogram in the world, it works quite nicely here for a business school. The wordmark has that sexy ugly sans serif aesthetic that’s all the rage in Europe — it’s hard to describe but the straight-up wordmark here is Exhibit A. (That poor “r” is so sad). The type-in-a-circle version is much nicer, particularly because of the numerals that are really pretty.

New Name, Logo, and Identity for DeBroc Business School by Koto
Photography integration.
New Name, Logo, and Identity for DeBroc Business School by Koto
Prospectus.

In application, the hook is that fields of color emanate from the diagonals in the monogram, supporting the concept quoted above of direction and connection. It’s another simple visual device and, with its the business-y color palette, looks both youthful and serious. The website is quite nice too and worth poking around to get a sense of the identity. Overall, a convincing and solid launch that makes it look like this business school has been around longer than never.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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