Noted

New Logo and Identity for Northwell Health by Monigle Associates

North by Northeast

New Logo and Identity for Northwell Health by Monigle Associates
 

before

after

Noted March 24, 201603.24.16 by Armin

filed under Health and tagged with , ,

about

(Est. 1997, previously North Shore-Long Island Jewish Health System) “Northwell Health is New York State’s largest health care provider and private employer. With 21 hospitals and nearly 450 outpatient practices, we serve more than 1.8 million people annually in the metro New York area and beyond. Our 61,000 employees work to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institute. We’re training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. And we offer health insurance through CareConnect.”

design by

Monigle Associates (Denver, CO)
Naming: InterbrandHealth (New York, NY)

related links

Northwell press release
Microsite explaining the change and logo

"With our new name comes a whole new identity. Our new look presents a fresh, modern face to the world with a vibrant palette of colors representing our vast health system working in unison to deliver world-class care," said Ramon Soto, the health system's chief marketing and communications officer. "We chose a logo that brings together our 21 hospitals and our team of over 60,000 doctors, nurses, medical professionals, scientists, innovators, thinkers and trailblazers, working collaboratively toward the common goal of superior healthcare for everyone. Our size and connectivity gives us strength. We have a powerful story to tell and our new logo captures this spirit."

Northwell press release

opinion/notes

The old logo was painful, with its useless swoosh and combination of extra tight letterspacing in "North Shore" and extra loose in "LIJ" that instead of downplaying what it spelled out, Long Island Jewish, made it stand out more. Starting with the new name that is less specific about location, the logo is a strong improvement. The multi arrow device isn't the most exciting thing to happen to healthcare identity but it's an active icon with good energy to it. I like how the triangle echoes the top counterspace of the "N". The coloring is kind of odd; for some reason they've divided the arrows in sets of four and did a monochrome coloring on each. The wordmark is nice and unassuming. The applications are decent and the detail of the white notch on the bottom left of the photograph works well to repeat the triangle motif. The overlaid triangles though, not too sure about those but they do add a bit of pop. Overall, not bad. Appropriate for the industry and a clear improvement over the old.

New Logo and Identity for Northwell Health by Monigle Associates
Logo detail.
New Logo and Identity for Northwell Health by Monigle Associates
Blankie.
New Logo and Identity for Northwell Health by Monigle Associates
Brochures.
New Logo and Identity for Northwell Health by Monigle Associates
Ad.
New Logo and Identity for Northwell Health by Monigle Associates
Exhibit booth.
New Logo and Identity for Northwell Health by Monigle Associates
Livery.
TV spot. Logo animation at the beginning and end.

Poll

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