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New Name, Logo, and Identity for Paris Aéroport by Babel
 

before

after

Noted Apr. 22, 2016 by Armin

Industry / Aviation Tags /

About

(Est. 1945, previously Aéroports de Paris) “Paris Aéroport or ADP (Paris Airports) is the airport authority that owns and manages the fourteen civil airports and airfields in the Île-de-France (Paris) area. Among its notable airports are Charles de Gaulle International Airport, Orly Airport and Le Bourget Airport. Its headquarters are located in the 14th arrondissement of Paris.” (Wikipedia)

Design by

Babel (Paris, France)

Related links

New brand press kit
Babel project page

Relevant quote
A new brand aimed at travellers, rolled out in the Paris airports embodying our commitments in terms of customer care, services and commercial offering. More visible and coherent, the brand will accompany passengers all along their passage through our terminals. It reflects the Group’s ambition to create a strong preference for Paris, as well as its commitment to promote the attractiveness of Paris.

New brand press kit

Images (opinion after)
New Name, Logo, and Identity for Paris Aéroport by Babel
Logo detail.
New Name, Logo, and Identity for Paris Aéroport by Babel
Pattern.
New Name, Logo, and Identity for Paris Aéroport by Babel
Brand imagery.
New Name, Logo, and Identity for Paris Aéroport by Babel
Tagline.
TV spot.
Opinion

The old logo was playful and charming with a cute, winged Eiffel Tower looking to take the flight. But perhaps it was too cute? The new logo is no doubt more grown-up and serious-looking. The icon maintains the Eiffel tower silhouette but is abstracted to look almost like a fighter jet or, if Spaceport America ever opened a Paris location, this would be the perfect logo. I do like the new logo, it communicates Paris-ness and aviation quite well and it looks good. The wordmark has a nice touch with the "A"s echoing the shape of the icon but these would have benefited from some professionally-set ink traps as they start to feel visually heavier. The use of emanating lines in the brand imagery is fun and I like how they've translated them from graphics to tangible lines that the models can interact with. Overall, both old and new logo approaches are equally acceptable but this new one is definitely more du jour.

Thanks to Etienne Coutu for the tip.

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