Opinions on corporate and brand identity work.

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New On-Air Look for Sol Música by Lumbre


Noted Sep. 6, 2013 by Armin

Industry / Entertainment Tags /


Not much available in way of description for Sol Música other than it’s a Spain-based TV channel focusing on Spanish music. Owned by Chello Multicanal, a large TV network broadcasting channels in Spain and Portugal.

Design by

Lumbre (Buenos Aires, Argentina)

Related links

Lumbre case study (a lot of images)
The Branding Source post with all the Vimeos in one place

Relevant quote
For this channel, we not only produced an identity design package but also packaged all domestic production programs. To top it all off, we did it all in traditional animation.

Lumbre case study

Images (opinion after)
New On-Air Look for Sol Música by Lumbre
Sample graphics.
New On-Air Look for Sol Música by Lumbre
Sample graphics.
New On-Air Look for Sol Música by Lumbre
Sample graphics.

In lieu of lack of a Friday Likes today — sorry, Brand New Conference tasks are a little out of control at the moment — I figured I would at least give you a little something similar. While the logo remains the same and I have no idea what the previous on-air look for Sol Música was I think it's safe to say that this is downright awesome. It's trashy and sophisticated in a very particular and pleasing way that reminds me of the aggressiveness of vintage MTV idents.

Thanks to The Branding Source for the tip.

Your opinion…

On Execution



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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