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New Packaging for Mace done In-house



Noted Feb. 17, 2016 by Armin

Industry / Consumer products Tags /


Mace Security International, Inc. is a globally recognized leader in personal safety and security. Based in Cleveland, Ohio, the company has spent more than 40 years designing and manufacturing consumer and tactical products for personal defense, security and surveillance under its world-renowned Mace® Brand - the original trusted brand of defense spray products. The company also offers aerosol defense sprays and tactical products for law enforcement and security professionals worldwide through its Mace® Take Down® brand.”

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Mace press release

Relevant quote
The company is drastically reducing the amount of PVC plastic used in current product packaging and eliminating the folded paper inserts to be environmentally responsible and elevate the overall look of Mace® Brand products.

“When we decided to update our packaging, it was the perfect opportunity for us to formulate an eye-catching design that would be sustainable and reduce our carbon footprint while optimizing shelf appeal,” said Jessica Adanich, creative manager of the company.

Hitting select shelves on February 1, the new packaging will consist of molded-dome blister packs with reduced PVC usage and instructions for the product printed on the back.

Mace press release

Images (opinion after)
New Packaging for Mace done In-house
Samples of the OLD look.
New Packaging for Mace done In-house
A bigger view comparing the old and new packaging. Front and back.
New Packaging for Mace done In-house
Various new packaging.
New Packaging for Mace done In-house
New Packaging for Mace done In-house
New Packaging for Mace done In-house
New Packaging for Mace done In-house
Various group shots. There is even more; it’s a crazy big product line-up.

Maybe I'm in the minority but I didn't realize "Mace" was an actual brand of defense spray. I assumed mace was mace, like a banana is a banana. But, nope, Mace is to defense spray what Kleenex is to facial tissues, and is made by Mace Security International, who offer everything from defense sprays to stun guns to personal alarms, under the Mace parent brand and each has their own sub-brand. Anyway, Mace has introduced new packaging and, while this isn't as sexy as a craft brewery's new packaging, it's an interesting evolution for a product we don't think much of in terms of having a design presence. The main improvement on the design isn't the design itself but the removal of the crazy extra amount of PVC plastic, the kind you can never open until you break out the nunchucks. Design-wise, the new packaging isn't going to win any awards but it's a definite improvement in terms of hierarchy and distribution of information, particularly in the back. There are maybe two too many typefaces or styles on the new design and this is never going to be a minimalist kind of packaging so for all the amount of information it packs, it's relatively accessible. The system is consistently applied across a rather large and varied product line with the sub-brand names always on the right and at a perpendicular angle, while the rest of the information lands always in the same place, making it easy to comparison-shop. Overall, a solid, decent improvement and if you disagree I have a can of pepper spray with your name on it.

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