NFL Media, owned by the National Football League, controls the different media properties of the organization, including its popular NFL Network launched in 2003 and the game day-only channel NFL RedZone. The roster also includes the NFL Mobile and NFL.com as well as NFL Films, first established in 1962 producing acclaimed commercials, television programs, feature films, and documentaries. Yesterday, NFL Media announced an integrated redesign of all the logos of its properties that will officially launch on April 26, the day of the Draft.
“Our fans indicated that they would prefer a more consistent look for the league’s varied platforms, and the message was the shield really resonates,” said NFL senior vice president of marketing, Dena Kaplan. “Our assignment was to design a media property logo system that would reflect those elements, with a bold style.”
The changes follow several years of market research, encompassing focus groups and online panels during which participants were asked questions and shown different images. Their response was a strong push for the shield.
— Multichannel News
Sure, the previous set of logos was inconsistent and perhaps detrimental in some way to the overall NFL brand but of all the different elements at play it’s sad that they chose the typography of RedZone as the source of inspiration and the foundation for a new typeface. The result is an unsophisticated futuristic type with really terrible flow as the attempts at stenciling some of the characters herk and jerk in the strangest of places — just take a look at the poor, unbalanced “M”. The good news is that, yes, the official shield is ever present, they have gotten rid of the double NFLs like in NFL NFL.com, and the logos all look like part of the same family… too bad it’s a dysfunctional family.