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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Nice Icon in Action

Health Resources in Action Logo, Before and After

Established in 1957 as The Medical Foundation in Boston, Massachusetts the newly renamed Health Resources in Action has been providing grants for the advancement of public health and medical research. To be honest I had never heard of this organization before — my medical research grant ambitions are rather unambitious — but the new icon definitely caught my attention. There is enough of an abstract story told through it about making connections and the solid bonds created by the grants they make and it is also visually interesting with its unusual angle (it’s not 45°! It’s not 90°!). The muted colors are something you don’t see much of these days either. While I really like the icon, the typography leaves much (much) to be desired, mainly with the tight tracking it has. Certainly the long name does not help, and maybe a in a few years it can be narrowed to its HRIA acronym, which rolls off much better of the tongue than the sentence-like name they chose.

Health Resources in Action, Icon