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Nutella × 7 Million

Linked Jul. 10, 2017 by Armin

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Nutella serves up 7 million unique label designs through an algorithm working with Ogilvy & Mather Italia. As our tip-provider noted, this is somewhat similar to Diet Coke’s effort of 2 million unique bottles in Israel. Visit link

Thanks to Abdulrahim Alkooheji for the tip.

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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