Odessa is the third largest city in Ukraine situated on the coast of the Black Sea, which has helped its tourism. Working with the Odessa City Council Moscow-based Art. Lebedev Studio created a new logo and identity around an anchor — part of the city’s flag and coat of arms — that also alludes to a heart. More images, including a riff on the I ♥ NY logo, here.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.