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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Oh Snap, Snapple

Snapple Bottle, Before and After

Back in December of 2007 we reported on a new range of teas by Snapple and the introduction of a new logo. While that look hadn’t yet affected the main Snapple teas I preemptively bemoaned their imminent disappearance so you may read most of my reasoning in that post. This month, along with a new formula, Snapple introduced the new bottle and label design for their core range of teas.

Snapple Bottle, Various

As I noted more than a year ago, the new bottles have indeed lost their unique personality and now look more like the rest of the market with a very tea-esque look. I mean, don’t get me wrong, they are pretty and well executed but, for me, Snapple has always been a brand that is not about prettiness or proper execution, but about peculiarity and personality and it’s sad to report that neither of those two things are there anymore and there is no amount of embossed Ss in the bottle that can make up for it.

Snapple Bottle, Detail