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- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
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- The 2010 Brand New Awards / 2011, self-published.
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- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
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- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY Armin
On the Menu: Good Typography
If you live in one of our nation’s larger metropolis and you have found yourself either late in the office or at home too lazy to cook, chances are that you have ordered through the menu heaven that is MenuPages, the 7-year-old web site that catalogs every conceivable menu in a city and puts it at your fingertips. When I first used it, I think it was here in New York, I don’t remember using it in Chicago, I had the impression that my only options would be flavorless diners or MSG-laden Chinese holes in the wall — no offense to either — because of the web site’s kitschy, beveled logo. Of course, nothing could be further from reality, MenuPages has always had menus for the best restaurants in town and it’s only now, with a new logo by the über typographers at Mucca Design, that the web site reflects a more varied and interested selection than your typical take-out joint. The new logo is more upscale, and may perhaps feel too New York-centric, like something you would see tiled on a subway platform, but the improvement is undeniable and attractive. The web site is a fantastic improvement as well.
Thanks to Courtney Dolloff for the tip.
DATE: Jan.22.2009
POSTED BY: ArminCATEGORY: Food COMMENTS:
TAGS:
![\"MenuPages](\"http://www.underconsideration.com/brandnew/archives/menupages_logo.gif\"){kind=logo}
\n\nIf you live in one of our nation's larger metropolis and you have found yourself either late in the office or at home too lazy to cook, chances are that you have ordered through the menu heaven that is 
Books about logo design, the designers that create them and the meaning of branding.
