Established in 1992, Optus is the second largest telecommunications provider in Australia — Telstra being number one (see Brand New review here) — offering internet, mobile and landline services, and pay television. Over the weekend, Optus introduced a new identity designed by Sydney-based RE, advertising by M&C Saatchi, custom type by Mathieu Réguer, and character development by Marco Palmieri. Get ready to scroll, there is a lot to see.
Update June 24, 10:13pm: A handful of application images have been removed at the request of Optus.
Update June 25, 7:20am: Unfortunately, Optus has asked for all images that have not been released by them to be removed, so this post has been heavily edited and, for those reading it for the first time, will not be representative of my and the commenters’ opinions.
This entry was generated in the previous layout of the site. Images and styling will be slightly off.
Poll and results are shown at the end of the post in the main content area.