Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Oscarama for Logorama

Reviewed Mar. 9, 2010 by Armin

Industry / Tags /

Logorama

In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not only a clever idea that brings to life some of the most ubiquitous marks of our time, but one that manages to exploit the meaning and conceptions we have of those marks and the brands behind them — whether it’s the villain of the movie, Ronald McDonald, spouting “Loser” after the Enron logo drops from the sky, or “White Trash” when the Kmart logo follows it. Logorama is relentless in its inclusion of corporate, consumer and cultural icons and they become ever so vivid through a crude animation style that complements rather well the prickly language and chaotic plot, which is “Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city and even more…”. Images and a trailer for the short film have been floating around the web for the last few months and the full video has been spotted on and off. The official, legal video can be seen in some countries through iTunes for $1.99, and until further announcement it’s also available at Vimeo (embedded below). [Boy, I haven’t even posted this and the video is already gone; below are some screen captures and instead of buying a cup of coffee today, spend it on this movie, it’s worth it]. There are plenty of memorable moments, so don’t even dare to blink.

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

Logorama

 

Comments


Share ›

Spotted Around the web

New Logo for Shopbop

New Logo for Shopbop
 
Spotted Sep. 19, 2017

New Logo for Azimo

New Logo for Azimo
 
Spotted Sep. 18, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017