Established in 1992, Panchero’s Mexican Grill is a fast-casual Tex-Mex restaurant chain with 50 locations across the U.S. with plans to open 65 new franchises by end of 2013. All those potential burritos — rolled with tortillas handmade on the spot — need to attract franchisers so a new identity has been designed by Madiscon, WI-based Planet Propaganda. More story here. A secondary badge is shown below (or after the jump).
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.