Opinions on corporate and brand identity work.

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Panchero’s Mexican Grill

Noted Mar. 6, 2012 by Armin

Industry / Restaurant Tags /

Panchero's Mexican Grill

Established in 1992, Panchero’s Mexican Grill is a fast-casual Tex-Mex restaurant chain with 50 locations across the U.S. with plans to open 65 new franchises by end of 2013. All those potential burritos — rolled with tortillas handmade on the spot — need to attract franchisers so a new identity has been designed by Madiscon, WI-based Planet Propaganda. More story here. A secondary badge is shown below (or after the jump).

Panchero's Mexican Grill



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