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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

Online

FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

BY Armin

Pink Goo is the New Black

Pepto-Bismol Logo, Before and After

One of the worst things about being sick to your stomach — whether it was because of some bad fish tacos or exposure to an ugly logo — is the prospect of having to take Pepto-Bismol to cure it. Sure, you could take other things, but somehow Pepto-Bismol is a default, widely available, mainstream choice that is easy to recognize either in your medicine cabinet or as you sweat your way through the aisles looking for a cure. Pepto-Bismol looks like pink goo, it smells like pink goo, it tastes like pink goo. It is pink goo. Magical pink goo that more often than not works. Or, like a match that you light to overpower a powerful Number Two, it at least makes you think of what an awful thing you have just swallowed and allows you to forget your upset stomach for a few seconds. As if the product itself wasn’t enough of a reminder of its pinkish gooeyness a new logo and packaging have been designed to emphasize that the stuff you are about to intake is pink and gooey. The logo now oozes, its typography melting at the mere sight of the pink goo that lies beneath it. Pink. Goo. Everywhere.

Pepto-Bismol Old Look