A B-Side BY Armin

Groen

Founded in 1982, Groen (“Green” in English) is the Flemish green political party in Belgium. After eight years with a bright green logo with an exclamation point at the end, Groen is aiming for a more modest logo. Press release here (in Dutch).

Thanks to Geert De Deckere for the tip.

A B-Side BY Armin

New Zealand Labour Party

Positioned centre-left, the New Zealand Labour Party is a political party in New Zealand. They have held the Prime Minister position 9 times since their inception in 1916. The new logo has been designed by Auckland-based Barnes, Catmur & Friends. Design Daily explains the relevance of the fern.

Thanks to John Moore for the tip.

Opinion BY Armin

D-emocrats

With the upcoming election to the United States Senate this November it’s every political party for itself as 37 seats are up for grabs. We won’t go into nomination strategies on Brand New, but we can certainly get into the logo that the Democratic National Committee has nominated as its best candidate to carry the party and its cadre of politicos gunning for the seats in the upcoming primaries and beyond. The logo was unveiled yesterday and was designed by New York-based SS+K.

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Opinion BY Armin

McCain, Lesson Learned

If there is anyone that learned the branding lesson imparted by the Obama ’08 Campaign, it was John McCain. During the Presidential race there was simply nothing the McCain identity could do to help his chances, especially not Optima, not even at its boldest. Not long after the loss, McCain announced in November of 2008 that he would be running for re-election to his Senate seat in 2010 for the state of Arizona. Earlier this year, McCain presented a new identity for this particular campaign, created by Phoenix-based OVO. What a difference one lost Presidential race makes.

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