Through the Communauté métropolitaine de Montréal, Greater Montréal released in late October a new identity to brand the region, as part of its economic development strategy. The result is a contemporary M monogram that is divided in five parts to represent the five sectors that compose Greater Montréal and, in greater detail: “With its solid three-point footing, the monogram echoes the population’s roots and pragmatism. Its stylized and friendly curves reflect the straightforward and warm welcome offered by the regionâ€™s residents. Its modular interior can be easily adapted to display Greater Montréal’s many levels of diversity (geographic, economic, cultural, community, etc.).” The concept of dividing a logo as a patchwork of colors, textures and images isn’t anything new and it can apply to any city or corporation in the world, but in this case it is at least very well executed and handsome. The typography is very nice too and the whole program is cohesive and engaging, and it can all be seen at the web site linked aboved.
Thanks to Yotam Hadar for the tip. And apologies for the extra brevity or apparent hurriedness of this post; still traveling and with limited time and internet access.