Opinions on corporate and brand identity work.

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Profile Racing

Noted Jan. 19, 2011 by Armin

Industry / Sports Tags /

Profile Racing Logo, Before and After

Established in 1968 and headquartered in St Petersburg, FL, Profile Racing is one of the leading manufacturers of BMX cranks, sprockets, stems, hubs, and other wonderfully-named parts. A logo evolution and new identity materials were designed by Danger Brain. (Identity applications can be seen at their website).



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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