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A B-Side BY Armin


News Life Media

News Life Media Logo, Before and After

Formerly News Magazines, News Life Media is one of Australia’s largest print and online publishers with renown magazine brands like Vogue and GQ. The new logo to reflect the new name was designed by gen.a.

Entry Information

DATE: Dec.14.2011|POSTED BY: Armin|CATEGORY: The B-Side Publishing | COMMENTS:

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Opinion BY Armin


La Presse gets Squared Away

La Presse Logo, Before and After

Established in 1884, La Presse is one of the largest newspapers in Montréal, Québec with a circulation of over 200,000 copies and a reported “reach” of over 800,000 a week, and, like all newspapers, La Presse has online and mobile counterparts that further extend its reach. This week, the newspaper introduced a new logo and a unified look and naming across print and online media.

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Entry Information

DATE: Oct.28.2011|POSTED BY: Armin|CATEGORY: Publishing | COMMENTS:

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Opinion BY John J Custer


Beautiful Ball Terminals

House Beautiful Logo, Before and After

Reaching seven million readers every month, House Beautiful is known as the publication of American home design and decoration. Since being founded in 1896, House Beautiful remains the oldest continuously published shelter magazine in the United States. In 1936, House Beautiful was purchased by Hearst Corporation, who continues to publish the magazine. In September, the magazine rolled out a new editorial design and an updated wordmark crafted by Jeremy Mickel.

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Entry Information

DATE: Sep.14.2011|POSTED BY: John J Custer|CATEGORY: Publishing | COMMENTS:

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Opinion BY Armin


Town & Country Goes Back to the Future

Town & Country Logo, Before and After

First published in 1846 — eighteen forty-six, people! — Town & Country (T&C) is officially described as “America’s premier lifestyle magazine for the affluent.” Thankfully that’s at least not in its tagline, like Petco, “where the rich people go.” But I digress. Published by Hearst Corporation, T&C covers fashion, travel, design, beauty, health, the arts and antiques and has a circulation of more than 450,000. T&C has been going through some changes this year with a new Editor-in-Chief, Jay Fielden, named in January and a new Design Director, Edward Leida, last month. With the release of the September issue, T&C is introducing a new logo and a redesign of the magazine.

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Entry Information

DATE: Aug.26.2011|POSTED BY: Armin|CATEGORY: Publishing | COMMENTS:

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The B-Side BY cole


Blurb

Blurb Logo

The “make your own book” company Blurb, established in 2005, has undertaken a promotional campaign and had their identity refreshed by San Francisco based Duncan/Channon. More can be found here.

Thanks to Michael Lemme for the tip.

Entry Information

DATE: Jul.14.2011|POSTED BY: Cole Baldwin|CATEGORY: Publishing The B-Side | COMMENTS:

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A B-Side BY Armin


Pinterest

Pinterest Logo, Before and After

Pinterest is a handy bookmarking site that allows you to “pin” things on your very own personal cloud board. A new logo has been designed by Brooklyn-based Michael Deal and Juan Carlos Pagan. A fun, in-depth making-of-the-logo post by the Pinterest team can be found here.

Thanks to Cole Imperi for the tip.

Entry Information

DATE: May.16.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

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A B-Side BY Armin


Newsday

Newsday Logo, Before and After

Founded in 1940, Newsday is a local newspaper primarily serving Nassau and Suffolk counties and the New York City borough of Queens on Long Island, and it is a staple of the New York visual landscape. In March Newsday introduced a new logo, here is how it looks on the paper.

Thanks to Geoffrey Sorensen for the tip.

Entry Information

DATE: May.05.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

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A B-Side BY Armin


Yellow Pages Association

Local Search Association Logo, Before and After

Originally founded in 1975 and known as the Yellow Pages Association, the newly named Local Search Association is the “largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.” From the press release: “The Association’s new logo incorporates a clean and modern design with a nod to the strong connection advertisers and consumers have with the Yellow Pages’ iconic walking fingers. The fingers have been given a more movement-oriented touch and dropped into the Local Search Association name, signifying Yellow Pages’ integral role as part of local search.” Brand launch video below (or after the jump).

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Entry Information

DATE: May.02.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

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A B-Side BY Armin


Ebony

Ebony Logo, Before and After

First published in 1945, Ebony magazine “profiles successful African-American role models; discusses the issues that our community faces today; goes one-on-one with the hottest celebrities and community leaders; and brings you tips on career, relationships, health, parenting, personal finance and much more.” Earlier this month the magazine introduced a cover to cover redesign, including the logo, all done internally. For a full look at the redesign cover and interiors see here.

Thanks to Craig Brimm for the tip.

Entry Information

DATE: Apr.25.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

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A B-Side BY Armin


Hatier

Bank of Melbourne Logo, New

Established in 1880, Hatier is a publishing company specializing in school textbooks. They are part of publishing giant Hachette. The new logo, designed by Brandimage, “projects the brand into the future by reaffirming its values of accessibility, dynamism and innovation.”

Thanks to Shawn Schrader for the tip.

Entry Information

DATE: Mar.25.2011|POSTED BY: Armin|CATEGORY: Publishing The B-Side | COMMENTS:

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