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BY Armin


Radio Ambigram

EXA FM Logo, Before and After

With over 40 stations covering all of Mexico, a handful across north of the border in the U.S., and over a dozen south of the border in Guatemala, Honduras, Costa Rica, Panama and Ecuador, EXA FM is one of the largest radio networks in Latin America. This month EXA presented a new identity that takes advantage of its amazing short name — anything with an “x” in it is awesome — to create a simple and bold ambigram. The final execution is a little wonky, I think the shapes (particularly the counterspaces) could have been better resolved but the design concept is exa-llent. (Sorry, couldn’t resist).

Thanks to Ramon M. for the tip.

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DATE: Jun.30.2009|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

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