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This is a very old entry — images are small, formatting is off.

 

Reading Fightin Phils

Noted Nov. 20, 2012 by Armin

Industry / Sports Tags /

Reading Fightin Phils Logo, Before and After

About: (Est. 1967, previously Reading Phillies) “The Reading Fightin Phils are a minor league baseball team based in Reading, Pennsylvania, playing in the Eastern Division of the Eastern League. The Reading Fightin Phils were founded in 1967 and they are the Double-A affiliate of the Philadelphia Phillies.”

Design by: Brandiose.

Ed.’s Notes: Plenty more images at both links below.

Relevant links: Press release. SportsLogos.Net news.

Select Quote:“The Fightins’ new name is highlighted by an ostrich logo that symbolizes the feisty bird that is now indigenous to Reading because of the Crazy Hot Dog Vendor. With its fists ready for battle, the new ostrich logo represents the fighting spirit of the franchise, both on and off the field. It will be the first time in the franchise’s history that the team will feature an identifiable mascot. The logo is also the first in professional sports to feature an ostrich as its mascot.”

Reading Fightin Phils Logo

Thanks to Timothy E. Brixius for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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