A B-Side BY Armin

Raine & Horne

Established in 1883, Raine & Horne is an Australian property firm. From the press release: “At the core of the new identity is a unique hand-crafted bespoke ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’.” The new logo was designed by Idea Works.

Thanks to Tricia Ho for the tip.

A B-Side BY Armin

Brixmor

Brixmor is the new name for the now independent U.S. division of Centro Properties Group, an Australian company established in 1985. Purchased by Blackstone Group LP, Brixmor “manages a national portfolio of 585 properties aggregating approximately 92.0 million square feet of gross leasable area”, mostly for retail shopping centers. The new logo was designed by Denver, CO-based Monigle Associates. Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Disney Vacation Club

The Disney Vacation Club is a membership program for people who purchase real estate interest in a Disney Vacation Club Resort and build points based on the size of the real estate interest as well as vacations taken to Disney places. A new logo, featuring DIN of all things (nothing says Disney like German transportation signage), was introduced earlier this month. The Disney Parks blog has the story.

Thanks to Andrew D. Lewandowski for the tip.

BY Christian Palino

A Bridge to Nowhere

My only interaction with Grubb & Ellis, one of the world’s largest commercial real estate services, took the form of receiving notices about ongoing construction work around the office of the software company I was working for briefly. I knew what they did, given the information they were providing and the fact that their collateral materials communicated “Property Solutions Worldwide”. Certainly the circular icon they were using was rather abstract and nondescript compared to the identifiable bridge in their new mark — although I’m not sure this new icon speaks to what they do. Granted, their offering has diversified through mergers and acquisitions to include management, consulting and investment services, but its unclear how they help one get “From Insights to Results.”

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BY Brand New

House Arrest

Guest Editorial by James Bowie

Redfin, a Seattle-based online real estate service, was content with its little house-in-a-circle logo until Move.com threatened to sue to protect its house-in-a-circle mark. So Hornall Anderson Design Works was enlisted to create Redfin’s new identity, which features, in addition to a stronger wordmark, a more elaborate logo. It shows an aspiring homeowner (clearly a graduate of the Dallas Independent School District) reaching to pluck his ideal house out of the crowded market. And the whole thing looks like a tree!

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